For many gamers, the build of anticipation for a big game is just as exciting as actually playing the game. But do you ever wonder who decided what images you'd see on Gametrailers, what footage would make it into the trailer itself, and how a story can evoke so much emotion a 30 second spot? We did.

So we went to LA to visit the offices of the FAILSAFE Creative Group. FAILSAFE is one of the biggest video production agencies to mainly serve the interactive entertainment market: chances are you seen one of their trailers before, whether produced for Konami, Activision or Capcom. Join us as we sit down with Simon Miller, head of FAILSAFE, to find out what goes into producing a high-profile game trailer.

[nextpage]One 30 second trailer represents intense work behind the scenes - and a